Message Development Posts
Conversations in Development: Ethiopia Minister of Health on Country’s Historic Health Advances
Dr. Kesete Admasu, Minister of Health of Ethiopia, recently sat down with BurnessGlobal's Ellen Wilson outside of Addis Ababa to discuss the country's historic advances and his personal motivation for improving the lives of his fellow citizens.
Tell the Story of Science
So often what is missing from stories about new scientific findings is the scientist’s story. The best science writers will say we should put science in context in order for it to make sense to the public.
Conversations in Development: A World Free of Malaria
While deaths from malaria have dropped by more than 25% globally since 2000, new tools are needed to fight emerging drug and insecticide resistance and ensure goals of elimination and eradication can be met.
Simple Approaches to Reduce Children’s Pain
Fewer than five percent of children receive any kind of pain relief during routine immunizations, even though research shows that there are simple, no-cost solutions that work.
Messages and Messengers Come in All Packages
There are all kinds of ways to get an important message across, but is anyone really listening? If you’ve got the right messenger and setting, they’re more likely to.
Looking in Switzerland for the Answers to Financial Risk in Economic Development
When you look at mining, logging, and large-scale agriculture in the developing world, an unfortunate set of numbers leap out. Because these industries need land that is mostly inhabited, contested ownership of rural, forest, and dryland areas directly affects the livelihoods of more than two billion people.
Science Communications Lessons at Your Local Bar
Some of the best tips about speaking to reporters come from reporters themselves. The most memorable point for me came from National Public Radio Science Correspondent David Kestenbaum, who by the way, has a Ph.D. in physics. He energetically said to our audience of biomedical scientists at a media training, "You have to speak to me like I'm the drunk guy at the end of the bar."
The “New Normal” for Reaching Your Audience
The quickly shifting media environment and the ever-multiplying channels of communications have forced communicators to be much more strategic and thoughtful about how to engage the right audiences.
Suburban Poverty: A Phenomenon That’s More Common Than You Might Think
According to “Confronting Suburban Poverty in America,” authored by Elizabeth Kneebone and Alan Berube of the Metropolitan Policy Program, the poor population in America’s suburbs is growing faster than anywhere else in the country, surging 64 percent in the past decade and growing at more than twice the rate of the urban poor population.
Introducing Conversations in Development
BurnessGlobal introduces a new monthly series called Conversations in Development to feature interviews with fascinating people we have known or worked with over our 20+ years in the development space.
