We All Have a Stake in this Conversation

By Andy Burness, January 26, 2015

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(As appears on frank)

“The stakeholders are everywhere! But, precisely who are they, and why are these nameless people cluttering up so much of the audience in social change communications? Are they carnivores who prefer flank to strip stakes, filet mignon to beef stew? Are they horse racing aficionados who are invested in the outcome at Belmont each year? Or, truth be told, are we getting lazy, taking short-cuts in our strategic targeting of audiences with a catch-all word that, in the end, means nothing?

Let’s hold ourselves to a challenging standard of articulating who the stakeholders really are. If we’re talking about advocates, we should say so.”

Read the full blog post on the frank website.