Riding the Bike Share Boom

Work with the Institute for Transportation & Development Policy

Bike share is one of the fastest growing public transportation modes around the world, with an estimated 600 municipal systems implemented on five continents. The Institute for Transportation & Development Policy’s (ITDP) Bike Share Planning Guide explains the history of the concept and what residents need in an effective bike share.

Burness promoted ITDP’s guide through extensive earned media and social media outreach, using an infographic that visualizes the top five components of a bike share system. The infographic helped generate coverage online by highlighting the best practices of a successful bike share system for new audiences around the world.