The Burness Effect Blog

When a devastating 8.8-magnitude earthquake struck Chile two weeks ago over 60 people packed Valparaiso Eterno for a fundraiser that yielded more than $5,000 for the Red Cross International Relief Fund, counting contributions from those who couldn’t attend.

In this inaugural post to the Burness Effect Blog, Burness Communications President Andy Burness discusses the idea of "impact", what it is, and what it isn't.