Posts by Carol Schadelbauer
MLK’s “I Have a Dream”—Best Presentation Training
Great summation of what makes a great presentation…Nancy Duarte outlines the key tips of how to do it using the masterful communicator Martin Luther King.
Time to Change Scientists’ Job Descriptions…
Scientific and research institutions in the US and abroad are increasingly recognizing the importance of teaching scientists to communicate clearly and concisely to the public and other key audiences. Without this skill, science stays stuck in university laboratories never to be understood, or perhaps more importantly, appreciated for the value it brings to our society.
Failure to Advocate: Hazardous to Your Career
Scientists' voices are so often missing from the messages because of fear of crossing the lobbying line, because there is no incentive to raise a voice, or because someone else is advocating for them.
Opportunity: “NY Times’ Scientists at Work”
One thing about the transformed world of news and information that is quite different from the past: you now have more opportunity than ever to get your story out. This is good news, and all it takes is a brief blog post—ideally with some photos or video. Check this out: The New York Times has started a blog, Scientists at Work allowing you to report about your own research in the field.
Honoring Environmental Research That Could Change the World
This month, the Tyler Prize for Environmental Achievement recognized two extraordinary conservationists grappling with precisely these issues. Dr. Laurie Marker of the Cheetah Conservation Fund and Dr. Stuart Pimm of Duke University will join environmental superstars like E.O. Wilson and Jane Goodall as Tyler Prize Laureates. (Burness works with the Tyler Prize.
Collins v. Colbert: May the Most Prepared Win
Next time you’re at a cocktail party and someone asks you “where do you work?” make sure you have a great answer—a memorable message about what your work means to me.
Make Facebook, Not War…
The new “social media revolution” seems to have hit parents in the same way that the “sexual revolution” hit parents in the 60s and 70s—we don’t always understand it.
Don’t Just “Hang on for the Ride”
Today, alongside the new Burness Communications website, we’re launching our new Health & Science Advocacy blog, Above the Noise: Being Heard, Becoming Memorable. The name reflects the overarching mission of the Burness Institute: to help researchers, health experts and other leaders become memorable in a cacophony of competing voices and priorities.
