The Burness Effect Blog

I’ve just landed in Austin, Texas for the Internet’s Super Bowl, South by Southwest. With more than 10,000 expected, the annual interactive conference is guaranteed to be an all-you-can-eat buffet of digital innovations and new media experts. But amid the all tweets, check-ins, gurus and barbeque, I’ll be searching for one thing in particular – something we’re always thinking about at Burness: impact.