The Burness Effect Blog

The new “social media revolution” seems to have hit parents in the same way that the “sexual revolution” hit parents in the 60s and 70s—we don’t always understand it.

Today, alongside the new Burness Communications website, we’re launching our new Health & Science Advocacy blog, Above the Noise: Being Heard, Becoming Memorable. The name reflects the overarching mission of the Burness Institute: to help researchers, health experts and other leaders become memorable in a cacophony of competing voices and priorities.

In this inaugural post to the Burness Effect Blog, Burness Communications President Andy Burness discusses the idea of "impact", what it is, and what it isn't.