“Upskilling” America

Work with The Aspen Institute

UpSkill America is a coalition of business, education, workforce training and human resource organizations that recognize the critical need to help frontline employees—from food service workers and daycare providers to health care workers and construction laborers—obtain new skills and advance into higher-skilled roles. A week before the State of the Union, Burness was tasked with creating an online home for this coalition ahead of President Obama announcing the new partnership in the post-speech tour.

We knew that UpSkill America would need an identity that would grow with them beyond their high-profile launch, so we designed a website on WordPress with an eye towards future expansion. As the organization continues to build momentum, Burness has developed messages and guided the overall strategy of this important effort—including support for the April 2015 White House Summit focused on the critical need to “upskill” America’s workforce.